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1st weekend of June

Cheese and gastronomy fair

of Sainte-Maure de Touraine


W elcome

on the official website of the cheese and gastronomy fair

of Sainte-Maure de Touraine

next meeting

June 04 & 05 , 2022

RDV 2024

Interregional competition

Sunday morning from 09:00

The Sainte-Maure de Touraine Cheese Fair Committee organizes its Interregional Competition on Sunday. It is open to all cheese products and more particularly to PDO goat cheeses.

Its jury is made up of professionals with undisputed skills whose recruitment was facilitated by the Fédération Française des Fromagers de France.

Creamery specialists are always looking for truly typical products. The Sainte-Maure de Touraine interregional competition therefore offers producers the opportunity of a privileged showcase that will showcase their cheeses.

In addition, for several years awarded at the end of the Competition, the "Trophée du Chèvre d'Or" rewards the best PDO goat cheese in France and fully contributes to the reputation of these winners.


The decrees:

• The Appellation d'Origine Contrôlée
The AOC designation identifies an agricultural product that derives its authenticity and typicality from its geographical origin, both through natural and human factors. The AOC guarantees and protects an intimate link between the product and the terroir, as well as a duly established reputation.
Sainte Maure de Touraine goat cheese was recognized as AOC by the decree of June 29, 1990.

• Protected Designation of Origin
In July 1992, the European Union adopts regulations with the objective, among other things, of promoting characteristic products and clearly informing consumers. The AOP is therefore the recognition at European level of a place designating a product drawing its characteristics from its terroir and a particular know-how.
It was in 1996 that the Sainte Maure de Touraine became an AOP

Coucours Inter

Young jurors competition

Saturday afternoon

Since 2004, the Fair Committee has involved young college students as jurors in cheese competitions.

  After having followed a training in their college on learning about taste in general and goat cheeses in particular, training provided by specialists from the AOP approval commissions,  they participate in competitions reserved for young jurors.

If their results are satisfactory and if they are among the best jurors, they can participate in the regional and/or national adult competitions in the following years.

This is a first in France that the AOP Sainte-Maure-de-Touraine and the Fair Committee are keen to perpetuate, considering that the future and the quality of the product depends on the training of young people.

This apprenticeship in taste is taught in the colleges of Noûatre, Noyant de Touraine, Richelieu, Ile Bouchard and Sainte Maure de Touraine.

"In partnership with the Twinning Committee of Sainte Maure de Touraine"


Pedagogical animation for the general public

Saturday around 5:00 p.m.

The year 2014 brought up to date the educational competition for the general public.

Imagined in its time by Edouard FONTAINE, the committee of the Sainte Maure de Touraine fair takes up the principle for its annual fair.      


AOP cheeses are collected from producers present at the cheese fair.

Staged by the Fair Committee, under the responsibility of professionals, it takes place in front of the public and is the subject of educational development



1972 - Creation of the Commanderie du Fromage de Sainte Maure de Touraine by Marc DESACHE.

1981 - Creation of the Sainte Maure de Touraine Cheese Promotion Committee.

1983 - First National Cheese and Regional Products Fair (UCIA concept)

1988 - Organization of the National Goat Cheese Competition under the patronage of the National Federation of Goat Breeders (FNEC) and a national fair. 

1990 - Recognition of the AOC Sainte Maure de Touraine. 

1991 - Creation of the Golden goat. Trophy rewarding the best AOC goat cheese in France. 

1994 - XVIIth National Goat Cheese Competition and FROMAGORA IV.

1995 - National Cheese Congress of the ANAOF (National Association of French Appellations of Origin).

1998 - XXIth National Goat Cheese Competition (FNEC).

2000 - Participation in the 7th International Conference on Goats at the Center Vinci in Tours.

2002 - Congress of "European towns linked by cheese" and "Plenary Cheese Committee" in Sainte Maure de Touraine.

2003 - XXVIth National Goat Cheese Competition (FNEC).

2007 - Modifications of the statutes: the cheese promotion committee of Sainte Maure de Touraine takes the name of "Cheese Fair Committee".

2008 - Revitalization of the Fair.

2009 - Establishment of the Three Ps :

   - P reserve cheese knowledge.

   - P romote gastronomy.

   - Spread a festive atmosphere.

2011 - Organization of the National FROMAGORA competition.

2013 - Refoundation of the fair and Computerization of the competition.

2014 - Creation of the official website

2022- 40 years of the cheese and gastronomy fair

2022 - Redesign of the website

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Our partners

Logo mairie sainte-maure.jpg
Région Centre.jpg
Logo Conseil Général d' Indre et Loire.jpg
Office de tourisme azay-chinon.png
comite Interprofessionel AOp.jpg
logo confrerie.jpg
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Logo Bricomarché 1.jpg
Logo office de tourisme.jpg
Logo UCIA.jpg
Michaël Aviron.JPG
logo mongolfiere.png
Touraine planeur.png
Heli passion.png

Also with the participation of:

  • Bar Le Taff, Zac les Marchaux, 37800 Sainte-Maure de Touraine

  • The gardens of Harmony, 4 rue Docteur Patry, 37800 Sainte-Maure de Touraine

  • Terroir coordination, place du Maréchal-Leclerc, 37800 Sainte-Maure de Touraine

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